Dunkin Launches Avengers Themed Menu

Dunkin' Donuts introduced a new menu featuring items inspired by the upcoming film Avengers: Doomsday on Tuesday. The launch includes a selection of baked goods and caffeinated beverages tied to the Marvel franchise.

The new offerings arrive with roughly six weeks remaining until the movie's theatrical debut. The company is rolling out tie-in products as part of a wider marketing push for the film. Dunkin' has also aired a television spot to promote the menu. The commercial features Channing Tatum, who voices the character Gambit in the film. The ad also includes H.E.R.B.I.E., the robot sidekick from the Fantastic Four series.

The menu includes a beverage named the Doom Cloud Latte. It also features two specific donuts and several Munchkins. The chain hopes the themed items will drive customer traffic to its stores. The marketing materials emphasize the connection between the popular superhero characters and the food items.

WCYY reporter tested the entire menu to assess the offerings for readers. The review involved consuming all available drinks and pastries from the new lineup. The tester noted the high caffeine content in the energy drink options. He consumed six different caffeinated beverages during the tasting session.

The reporter compared the new items to previous movie-themed menus from fast food chains. He stated that he has eaten all items from similar promotions over the past decade. The review serves as a guide for customers deciding whether to try the new products. The tester highlighted the visual appeal of the Marvel branding on the packaging.

Dunkin' positioned the menu as a key driver for in-store visits during the pre-release period. The company used the appearance of Channing Tatum in the advertising to draw attention to the new items. The promotional spot features the actor in his role as Gambit, delivering lines in a Cajun accent. The menu launch marks the latest entry in a series of food tie-ins for the Avengers franchise.