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Brewers honor late broadcaster Bob Uecker at 750,000-person parade

Milwaukee's first World Series victory was celebrated Friday with a procession through downtown that stopped specifically to pay tribute to the franchise's iconic voice.

By Yasmin Nasser ·

Illustration for: Brewers honor late broadcaster Bob Uecker at 750,000-person parade
Illustration generated for this article, not a news photograph.

An estimated 500,000 to 750,000 fans gathered in downtown Milwaukee on Friday to witness the first World Series parade in the history of the Brewers franchise. The massive crowd followed a procession of double-decker buses carrying the 26 players who secured the team's first championship. The event marked the culmination of a season in which the club posted the best regular-season record in baseball before dominating the postseason.

The parade route began on the streets of the city center and moved toward the American Family Insurance Amphitheatre, the venue that hosts Summerfest each July. As the vehicles passed the corner of Jackson and Mason Streets, the players and staff disembarked to show the trophy to a specific landmark. An 80-by-10-foot mural of Hall of Fame broadcaster Bob Uecker is painted on the side of the Wintrust Financial Center building at that intersection.

Uecker died 19 months before the team won the title. His absence was felt throughout the celebration, though the organization had hoped for his physical presence. Team captain Christian Yelich told ESPN prior to the event that Uecker often spoke about wanting to see a championship before his death. "He would have been just as popular as the trophy," Yelich said. "This was for him."

Legendary figures from the franchise's past joined the current roster for the rally. Robin Yount, Paul Molitor, Ted Simmons, and Ryan Braun were present to witness the moment. Ted Simmons, who played his final game for the club more than three decades ago, took the microphone to address the crowd. "All of us finally feel like champions," Simmons said.

Former owner Bud Selig, who returned Major League Baseball to Milwaukee in 1970, also attended the festivities. The current team owner, Mark Attanasio, described a moment of premonition before the National League Championship Series. He noted that seeing the Uecker mural from his car in downtown Milwaukee signaled that the team would win the World Series. "I knew it then," Attanasio said. "I don't know how, but I did."

The atmosphere at the amphitheatre shifted to high energy when right fielder Sal Frelick addressed the crowd. He announced that he intended to consume one beer for every person present. Frelick and his teammates spent the day interacting with fans, with players removing their shirts and posing for photographs. The manager, Pat Murphy, observed the moment the buses stopped at the mural. "He would make this thing even better," Murphy said. "We're talking about bringing the trophy to his grave."

Several key players took turns at the microphone, including Brandon Woodruff, first baseman Jake Bauers, and World Series MVP William Contreras. First baseman Jake Bauers described the day as better than any other in their lives. Reliever Aaron Ashby called it the most special day of their lives. Members of the 1982 Brewers team also appeared, receiving cheers despite their seven-game World Series defeat in that year.

The celebration concluded with a musical performance by hitting coach Daniel Vogelbach. Urged on by the players, Vogelbach sang the Fountains of Wayne song "Stacy's Mom" for the crowd. A fan from Brookfield expressed the sentiment of many in the audience. "My dad loved the Brewers and loved Bob Uecker," the fan said. "I hope they're both watching this. It's the best day this city has ever had."

The franchise waited 57 years to secure a championship. The rally served as a tribute to the generations of fans who maintained their support during that period. Mark Attanasio summarized the sentiment of the day with a final remark to the crowd. "Reality far exceeds your dreams," Attanasio said.

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